Consumers give Sanitarium their vote for trusted breakfast brand

Sanitarium has been helping Kiwis start the day right for over 94 years with our breakfast staples, including Weet-Bix^™, Light ‘n’ Tasty^™ and Ricies.

For the past 12 years, we've been awarded the Readers Digest Most Trusted Brand in the Breakfast Cereal category, as voted by New Zealanders.

Through our mission to “share with the community a message of health and hope for a better life”, we have led the way with high-quality, nutritious products that see consumers through their breakfast bowl and beyond every morning.

More than just a food company, Sanitarium invests time in national and local community health initiatives, such as the Sanitarium Weet-Bix^™ Kids TRYathlon and the KickStart Breakfast program, helping kids all around New Zealand get the best start to their day.
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Last updated April 2022