Weet-Bix and So Good Voted Australia’s Most Trusted Brands

Australians have declared Sanitarium Weet-Bix™ their Most Trusted Breakfast Food, marking an incredible 14th consecutive win in the Annual Reader’s Digest Most Trusted Brands survey. 

And for the second year running, Australians have named Sanitarium So Good™ as their Most Trusted Plant Based Milk, taking out top honours in the Plant Based Milk category, introduced in 2024.

“We are thrilled with this endorsement from our consumers. So Good is not only Australia’s leading plant based milk brand enjoyed by millions every day, but it’s also Australia’s most trusted plant based milk,” said Nicole Toby, Senior Brand Manager, So Good. 

Sanitarium proudly introduced Australia’s first soy milk nearly 40 years ago and has been a pioneer in the plant milk category ever since. So Good’s range continues to lead with innovation and taste, offering nutritious, dairy-free alternatives that suit a variety of lifestyles and preferences. 

Meanwhile, Weet-Bix continues its reign as the breakfast food Australians trust most. 

“We’re thrilled to receive this award for the 14th year in a row! Australians young and old have long been proud to call themselves Weet-Bix kids and nearly 100 years after Sanitarium launched its now-iconic wholegrain cereal, it still represents simple, honest nutrition that the whole family will love,” said Sarah Smyth, Senior Brand Manager, Weet-Bix. “Weet-Bix is a cultural symbol for all that is great about Australia as a place to grow up and call home.” 

Made locally with top-quality Australian wheat, Weet-Bix is 97% wholegrain, a natural source of fibre, and provides a good source of iron and B vitamins – all while being low in sugar. 

“Weet-Bix has been a staple breakfast choice in Aussie households for decades. Helping to fuel growing Aussie kids to get the most out of every day is part of the Weet-Bix legacy, with each new generation adding to the story and shaping the brand’s future,” said Jessica Manihera, Head of Marketing – Australia and New Zealand.  

“We are so proud to have Weet-Bix recognised as Australia’s Most Trusted Breakfast Food for the 14th time and So Good named Australia’s Most Trusted Plant Milk for the second year. We can’t thank our loyal fans enough!” 

About the Readers Digest Trusted Brands survey methodology

The Reader’s Digest Trusted Brands survey is not a reader’s poll. It is an independent survey, commissioned by leading research agency Catalyst. A cross-section of 2,800 Australians have been surveyed to reflect the demographics of the general population with each respondent completing a questionnaire to identify the brands they trust the most. Year after year, the Reader’s Digest Trusted Brands survey finds recurring themes and attributes among its category winners – consistency, reliability and value for money. For more information visit: www.trustedbrands.com.au

Last updated 1 May 2026