How breakfast is crucial for kids

New research builds on the significant body of scientific evidence supporting the importance of breakfast and breakfast cereals in the diets of children.

The study - a collaboration by five European universities and institutes - reports that boys and girls who regularly start their day with breakfast cereal have a superior nutrient intake. The results also link a regular breakfast habit with a lower risk of obesity among girls aged three to eight years.

The researchers concluded daily breakfast consumption along with good breakfast choices were important public health messages.

Accredited Practising Dietitian (APD) and Director of the Australian Breakfast Cereals Manufacturers Forum Ms Leigh Reeve said breakfast was a five minute investment that provided enormous returns for a child’s health and wellbeing.

“This latest research reinforces the significance of establishing good breakfast habits early in life and encouraging children to choose nutrient rich foods they enjoy, like breakfast cereals,” said Ms Reeve.

“Children who regularly eat breakfast cereal are more likely to have a better diet overall, a healthier weight, and consume more essential nutrients.


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