Promoting optimism and nurturing strengths to fuel the limitless potential in every Aussie kid.

The Weet-Bix™ Feed their Belief Report  reveals that declining self-esteem is the biggest mental wellbeing issue facing Aussie kids, with 1 in 5 students already reporting negative self-esteem as they enter high school.

It's a stark reminder of the need to promote mental and emotional wellbeing alongside physical health to support Aussie kids in reaching their potential and building resilience after two years of pandemic-related turbulence. However, experts say children’s self-belief was already in decline due to a range of other influences.

Pulling on survey responses from more than 27,000 students, the Weet-Bix™ Feed their Belief Report uncovers the mindset amongst Australian children as they progress through school and provides tips from parenting expert Dr James Coulson to fuel their self-belief.

"We hope the insights and tips in this report provide parents and caregivers with ideas on how to help their child navigate this ever-changing world, realise their potential and turn those mini dreams of today into the mighty moments of tomorrow” ~ Jessica Manihera, Head of Marketing, Sanitarium Health Food Company, mum of three.

Learn more about Feed their Belief and download a FREE copy of the report at