Sanitarium™ UP&GO™ No Added Sugar Wins New Product Innovation Award

Sanitarium Health Food Company's UP&GO™ No Added Sugar has been selected as an ABA100 Winner for New Product Innovation [PIA] in The Australian Brand Awards 2020.

UP&GO No Added Sugar is the company's most significant product innovation in the liquid breakfast category since debuting UP&GO in 1997.

Jessica Manihera, Head of Marketing at Sanitarium, said UP&GO No Added Sugar was created to keep up with changing tastes and preferences.

“Our dietitians and food scientists have worked hard to create a product that gives consumers the no added sugar start to the day they have been asking for, while delivering the same convenient nutrition as original UP&GO,” said Ms Manihera.

“Alongside natural sugars, which come mainly from the skim milk powder, plant-based sweeteners help give UP&GO No Added Sugar its great taste without the added kilojoules.” 

UP&GO No Added Sugar has a 5-star Health Star Rating. It is low GI (GI value 44), provides protein and fibre, plus 10 essential vitamins and minerals. It’s also low in fat and sodium. 

Last updated 16 November 2020