UP&GO™ - Australia's No.1 Liquid Breakfast

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What’s better than one UP&GO? The whole family. Mix and match. Match and match. Pack one or many to get more from your life on the go.
UP&GO OG

UP&GO OG

Drink UP&GO™ for the right type of energy! With a low GI^, protein and fibre, you'll have the right type of energy to make the most of every moment that comes your way.

UP&GO Protein Energize

UP&GO Protein Energize

Drink UP&GO™ for the right type of energy! Whether you are at home, working out, or on the go, UP&GO™ Protein Energize offers a high protein hit to power your morning*. With low GI^, protein and fibre, you’ll have the right type of energy to make the most of every moment that comes your way.

UP&GO No Added Sugar

UP&GO No Added Sugar

With protein, fibre and low GI energy^, UP&GO™ No Added Sugar takes everything that’s good about UP&GO Original to the next level.

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Thought we’d join in! Good luck 🔎 #mecchachameleon
WE HAVE ENTRIES TO GIVEAWAY!!   So, turns out that partnering with the TCS @sydney_marathon presented by ASICS comes with perks – we’re giving you the chance to win double entries (for you and a friend) to the TCS Sydney Marathon, as well as the Real Insurance @harbour.10 !   We have: • 1x double entry to the Sydney Marathon (42.2km) on 30th August 2026 • 3x double entries to the Real Insurance Harbour 10 (10km) on 26th July 2026 • 2x double entries to the Real Insurance Harbour 5 (5km) on 26th July 2026   How to enter? Make sure you’re following us @upandgoau then   Leave a comment with the following: 1. Tell us why you’d like to win (in 200 words or less) 2. Tag who you’d get to join ya (you’ll win an entry for 2!) 3. Tell us which event you’d want 2 entries for: the TCS Sydney Marathon, the Real Insurance Harbour 10 or the Real Insurance Harbour 5. T&C’s Apply: The competition is a game of skill, our staff will judge entries based on the comments. Multiple comments allowed. Entries close Wednesday 8th July 12PM, winners must reply to our DM with their details (full name, email and phone number of both participants) within 24 hours. Public accounts only. Travel and accommodation not included. More T&Cs on our website.
Excited to be the Official Protein Drink Partner for the TCS @sydney_marathon presented by ASICS!!!!   On 30th August 2026, we’ll be set up in the Recovery Zone to help you runners celebrate your achievement and recover with (FREE!!) UP&GO Protein Energize. We’ll also be sampling and celebrating with spectators at the Barangaroo Party Zone.   Good luck with training everyone! We hope we can keep your training sessions going strong with UP&GO Protein Energize.   See you down in Sydney 😎 don’t forget to say hi to Mascot (or he’ll be sad).
@sydney_marathon sent us a letter?! 😲
GET UP&GO Marathon Month Challenge   Your mission is to: hit the full marathon distance - 42.195km across the month of July (with a couple of bonus days on either side if you need ‘em). Head over to Strava join the challenge, earn a fresh UP&GO badge and go in the draw for some sweet prizes. How do I complete the challenge? Simple: Hit join, then log a total of 42.195km of running, walking, swimming, or wheelchair activity within the challenge period here on Strava. Every metre counts, so whether it’s a cruisy stroll or a big session, it all stacks up. And while you’re at it, fuel your efforts with UP&GO Protein Energize - made to be your training buddy, for energy and recovery. What can I win? Crush the challenge and you’ll unlock entry into our giveaway, where you could score $500 running tech vouchers, plus UP&GO Protein Energize merch and product to keep you moving. Get your mates involved and take on the distance together - because everything’s better with a crew (and a solid protein hit). With 35g of protein in every UP&GO Protein Energize 500ml, you’ll be ready to keep ticking off those Ks. Ready to start? Click Join and Get Up & Go! Need some extra motivation? Jump into our UP&GO Strava Club and share your progress for some well-earned kudos from us. Sign up link in our Story Highlights & link in bio.   AU 16+ only. Challenge Starts 29/06/26 Ends 11:59pm AEST 2/8/26. Limit 1 entry/person. 42 prizes available T&Cs apply.
Today’s topic: UP&GO Pocket Money is back which means you’re in to win $50 instantly when buying a specially marked UP&GO Pack! *T&Cs apply - link in bio!
Mascot begged me to take these photos…   Promo T&Cs link in bio* be in to win $50 instantly when you buy specially marked packs while stocks last!
He told me he wants to race EVERY Australian Mascot…. #mascot #upandgo #running
I mean, it might work?
Super casually appearing on ur feed to tell you that UP&GO Pocket Money is back in supermarkets now.