How do you know our packaging can be recycled?

We’re introducing the Australasian Recycling Label on our cereal packaging, an evidence-based system for New Zealand and Australia that’s designed to reduce recycling confusion. This labelling system helps you recycle our cereal packaging correctly through easy-to-understand recycling information on pack.

We’re adopting this system because the multitude of logos and recycling labels on products available in the New Zealand marketplace have caused confusion for many years and we want our products to give you clear guidance. Kerbside recycling and council facilities also vary within various regions. 
We’ve also introduced soft plastics recycling scheme labels to indicate that you can recycle our soft plastics packaging through the NZ Soft Plastics Recycling Scheme.

You can check if your council provides recycling of our packaging here.