We’ve put the packaging of New Zealand’s favourite breakfast cereal under our microscope to see how we can deliver our family staple even more sustainably, for future generations of Kiwi kids. That’s why Weet-Bix packs found on breakfast tables around the country are 100% recyclable.


Plastic bag

The plastic bag inside the carton helps preserve the Weet-Bix by keeping them fresh, in turn reducing food waste which is a significant environmental issue.

You can recycle the bags through the NZ Soft Plastics Recycling Scheme. Find a Soft Plastics Recycling Scheme bin: https://www.recycling.kiwi.nz/


Cardboard carton

Our cardboard cartons are made from recyclable paperboard and are designed to help reduce the risk of the biscuits being broken.

They’re currently made from 'virgin' cardboard due to our strict food safety standards, which include metal detecting every pack we make. The other packaging materials we use, such as cardboard cases and cardboard pallet padding to protect Weet-Bix while it makes its way to your family, contain significant recycled content.