Sanitarium unveils Weet-Bix™ Bites Coco Crunch

A delicious wholegrain breakfast cereal with a 4 Health Star Rating and choc pieces

Weet-Bix™ lovers, get ready to celebrate! Sanitarium Health Food Company is thrilled to announce the launch of Weet-Bix Bites Coco Crunch – a wholegrain breakfast cereal with tasty choc pieces that promises to delight both kids and adults across the nation.

Hitting shelves nationwide from 1 July 2024, Weet-Bix Bites Coco Crunch is set to become a family favourite, offering a convenient and affordable breakfast option that strikes the perfect balance between health and taste.

“We know Australians don’t get enough of their grains and cereals from wholegrain or high fibre foods, but Weet-Bix Bites Coco Crunch provides a delicious breakfast cereal option with 74% wholegrains that's high in fibre,” said Jessica Ferguson, Accredited Practicing Dietitian (APD) at Sanitarium.

"With a 4 Health Star Rating, it's also high in iron, folate, and vitamins B1, B2, and B3, and a source of protein. Weet-Bix Bites Coco Crunch provides the nutritional benefits that families have come to expect from Weet-Bix, alongside a new taste we think they’ll love.”

Whether enjoyed with milk in the morning or straight from the box as a snack, Weet-Bix Bites Coco Crunch is a scrumptious wholegrain start to the day for the whole family.

Customers can find Weet-Bix Bites Coco Crunch in the cereal aisle in Woolworths and independent supermarkets from 1 July 2024 and Coles from 8 July 2024. For more information, visit weetbix.com.au.

Last updated 1 July 2024