Jacinda celebrates 10th anniversary of breakfast program

New Zealand Prime Minister Jacinda Ardern celebrated the 10th anniversary of the Kickstart Breakfast Club at the Mt Wellington School, as the program chalked up 39 million breakfasts served since it began. 

Sanitarium partners with Fonterra and the New Zealand Ministry of Social Development to deliver this program to 1,153 schools, a number that continues to grow each year.

“Breakfast Club has considerably improved our children’s health and oral hygiene. Their attendance, appearance and attitude have contributed to this result. What an amazing turnabout!” - Kaihu Valley School.

100% improvement in concentration on breakfast club days - says teacher at Birdwood School

1,153 school breakfast clubs up 8% from 2019.

39 million breakfasts served since program began.