Point-of-sale goes recyclable
Promotional displays and signage in supermarkets are designed to grab our attention and have us reaching for that special buy, but have you ever wondered what happens to all that material when the promotion is over?
As part of our commitment to sustainable packaging, we’re introducing 100% recyclable and plastic-free point-of-sale (POS) displays, making it simple for our retail partners to recycle them at the end of their use and potentially saving many tonnes of material from landfill.i
Focusing on making our make all our product packaging reusable, recyclable or compostable by 2025, we have moved to more sustainable practices over the past 18 months through our agency BrandSpec, which now has a recyclable only packaging policy. All printed cardboard POS and stands are 100% recyclable, plastic shelf support items have been replaced with a cardboard designed clip and stands are designed to be reused across multiple brands and promotions.
Other initiatives include ESL (POS that wrap around the electronic device that has the price on shelf) and stoppers (the branded tags that stick out into the aisle, designed to catch a shopper’s eye) that are made from industrial waste and 100% recyclable.
This exciting initiative will be rolled out over the next few months, so know that not only can our packaging be recycled, but our promotional material can be too.
