Kiwis vote Sanitarium as their most trusted breakfast brand

Sanitarium Health Food Company is pleased to be named New Zealand's most trusted breakfast food brand for the 14th consecutive year in the Reader’s Digest’s Annual Trusted Brands Awards. It’s an honour to be recognised by these awards and we’re grateful to have so many New Zealand families start their day with our iconic breakfast brands, such as Weet-Bix™ wholegrain cereals, UP&GO™ liquid breakfasts, Marmite™ spreads and So Good™ plant milks. Thank you!

Since 1901, our Auckland-based Company has been creating nutritious foods and beverages for all New Zealanders to access and enjoy because we believe healthier choices lead to better lives, happier people and stronger communities.

Today, we remain 100% New Zealand owned and we continue to create affordable healthy products, promote healthy eating and active living in the community, and support a range of impactful initiatives and organisations that are improving food security for all New Zealanders.

Sanitarium’s longstanding support of the nationwide KickStart breakfast club programme and the New Zealand Food Network are two such examples. Our iconic Sanitarium Weet-Bix Kids TRYathlon™ has inspired generations of Kiwi kids to get active, while our digital healthy eating resources have influenced 1 in 3 New Zealand audience members to make positive changes to their diet.

About the Readers Digest Trusted Brands survey methodology The Reader’s Digest Trusted Brands survey is not a reader’s poll. It is an independent survey, commissioned by leading research agency Catalyst. A cross-section of nearly 1700 New Zealanders have been surveyed to reflect the demographics of the general population with each respondent completing a questionnaire to identify the brands they trust the most. Year after year, the Reader’s Digest Trusted Brands survey finds recurring themes and attributes among its category winners – consistency, reliability and value for money. For more information visit: www.trustedbrands.co.nz