More than a morning habit: Celebrating 98 years of breakfast
Hands up if you remember the familiar red and blue Weet-Bix™ box sitting on your childhood kitchen table! For generations of New Zealanders, Weet-Bix has been part of family traditions, school-day routines and weekend breakfasts. As it celebrates 98 years on Australian breakfast tables this October, it's the perfect opportunity to reflect not only on a much-loved breakfast staple, but also on the enduring importance of starting the day with a nourishing meal.
Why breakfast still matters
Breakfast is often described as the meal that sets the tone for the day. After an overnight fast, breakfast helps replenish energy stores and provides an opportunity to begin meeting the body's daily nutritional needs. Research suggests that people who regularly eat breakfast are more likely to consume key nutrients such as fibre, iron and calcium, while a balanced breakfast may also support concentration, learning (particularly for children), and overall wellbeing.
For nearly a century, Australian breakfast habits have evolved alongside changing lifestyles. What hasn't changed is the need for nourishing foods that provide lasting energy and fit into busy mornings.
"Breakfast doesn't need to be complicated or take a lot of time to prepare. A simple meal that includes wholegrains, a source of protein like soy milk or dairy and fruit can provide important nutrients and help keep you satisfied throughout the morning," says Dr Jessica van der Veer, Sanitarium Accredited Practising Dietitian.
Breakfast, your way
While many Australians have fond memories of starting their day with Weet-Bix, there's no one-size-fits-all approach to breakfast. The key is finding options that suit your tastes, schedule, and nutritional needs.
Looking for some breakfast inspiration? Try:
- Weet-Bix topped with banana, kiwifruit and almonds
- Overnight oats with chia seeds and seasonal fruit
- Wholegrain toast with avocado, tomato or nut butter
- Overnight Weet-Bix (see our collection with 15 recipes to choose from!)
- Smoothies made with milk or soy milk, fruit and oats
- Greek yoghurt with muesli and fruit
- Eggs on wholegrain toast with veggies like mushrooms, spinach and tomato
- A Sanitarium UP&GO liquid breakfast drink and a piece of fruit – perfect when you’re in a rush to get out the door!
Choosing foods rich in wholegrains, fibre and protein can help create meals that are both nourishing and satisfying. Wholegrain breakfast cereals, including Weet-Bix, remain a popular option because they're convenient and can be paired with a wide variety of nutritious ingredients.
Beyond nutrition, breakfast can also be a valuable daily ritual. It's these everyday habits, repeated over time, that can make a meaningful difference to our health. Whether it's sharing a meal with family, enjoying a quiet moment before work, or simply taking time to prepare something nourishing, breakfast offers a chance to pause and start the day with intention.
"Rather than aiming for the 'perfect' breakfast, focus on building a nourishing habit that works for you. Consistency is often more important than complexity when it comes to supporting long-term health," adds Jessica.
Beyond the breakfast bowl
Weet-Bix isn't just for breakfast. For generations of Australians, Weet-Bix slice has been a staple at school fetes, lunchboxes, afternoon teas and family gatherings.
One of our most popular recipes, Weet-Bix Slice has stood the test of time thanks to its simple ingredients, easy preparation and crowd-pleasing appeal.
If you're looking for a fun way to mark Weet-Bix's birthday, why not bake a batch to share with family, friends or colleagues? Sometimes the simplest recipes become the most enduring favourites.
Let's celebrate
As Weet-Bix turns 98 this October, it’s a timely reminder of the role breakfast plays in our daily lives. Whether your morning starts with Weet-Bix, oats, toast or another favourite, a nourishing breakfast remains one of the simplest ways to set yourself up for the day ahead.