Privacy policy

New Zealand Health Association Limited, trading as Sanitarium Health Food Company (“Sanitarium”, “we” or “us”) is committed to meeting its obligations under the Privacy Act 2020 and applicable Privacy Principles. This Privacy Policy (“Policy”) sets out how we handle information we receive from you.

For information about the Privacy Act 2020 and how it protects personal information in New Zealand, click here.

This Policy forms part of the Terms of Use. You should read this Policy in conjunction with the Terms of Use. Please click here to read these Terms and Conditions. Your use of Sanitarium’s websites indicates that you have read and agreed to the terms of this Policy, and that you consent to the collection, use, disclosure, storage and retention of your personal information as described in this Policy.

If you have any questions about this Policy or wish to access or amend the personal information we hold about you, please contact us at [email protected].

How we collect information

Sanitarium may collect, hold and retain securely, personal information from you which may include (but is not limited to) your name, age, address, telephone number and email address when you knowingly provide this information to us. We may collect personal information from you when:

  • you register and create a profile on this website;
  • you participate in one of Sanitarium’s campaigns or promotions;
  • you provide details to us in any feedback or contact form;
  • you contact us through social media, email, telephone or other means; or
  • we are required to do so by law.

If we need to collect information for specific campaigns or promotions that are not covered by this Policy, we will provide additional information about the types of extra personal information we will collect from you.

We will not collect, use or disclose your sensitive information (such as information about racial or ethnic origins, political or religious beliefs, or health) except with your specific consent or in circumstances permitted by law.


Our websites are intended for the use of all users, including minors under the age of 18. We cannot distinguish the age of persons who access and use our website if incorrectly provided during registration process. If a minor (according to applicable laws) has provided us with personal information, without parental or guardian consent, the parent or guardian should contact us to remove the relevant personal information.

Providing information to us about other people.

If you provide information to us about another person (such as a friend) then you are responsible for making that individual aware that you have disclosed their personal information to us and that we can use their information as set out in this policy. Please direct them to this policy. In providing such information, you confirm that you have the authority and consent of that person to provide us with their personal information.

What happens if you choose not to provide information

If you choose not to provide the information requested, then you may not be able to access the content that you are trying to access, or participate in any of Sanitarium’s campaigns or promotions, or we may be unable to respond to your request.

What we do with your information that we collect

By providing your personal information to us, you agree that Sanitarium, and/or its related companies and service providers may hold, use and/or disclose the personal information for the purposes set out in this Policy, which may include:

  • to provide you with access to and use of our services and products, including to provide a more personalised experience;
  • to communicate with you (for example to provide customer support or to ask for feedback);
  • to research and help improve our products and services;
  • to comply with any legal obligations or as otherwise permitted by the Privacy Act 2020 and applicable Privacy Principles;
  • where you have agreed, sending you electronic messages to promote and market our products and services; and
  • such other uses as permitted by law.

If you have agreed we can contact you for promotional and marketing reasons, you can opt out at any time by notifying us at [email protected] or by clicking the unsubscribe button included in our emails.

We may contact you by electronic means (e.g. by email or SMS), by telephone or by other means.

We will only keep your personal information for as long as it is required for the purposes set out in this Policy or as otherwise required by law.

Who we disclose your information to

We may disclose your personal information to:

  • our related companies;
  • any service providers that we have engaged to provide a service to us in relation to our Services. For example, we may engage third parties to provide us with IT, marketing or customer support services;
  • our professional advisors, including accountants, insurers and lawyers;
  • any other person or organisation that you have authorised us to disclose your information to; and/or
  • any other third party where such disclosure is permitted under the Privacy Act 2020 and/or any other applicable law.

We will require any third parties that we disclose your personal information to are subject to equivalent protection requirements as found in this Policy. If we disclose your personal information to third parties outside of New Zealand for any purposes described here or on the website, we will require the third parties to protect the information in a way that is comparable with New Zealand’s privacy laws and not use the information for any other purpose.


We will take all reasonable steps to ensure that any personal information we collect is secure, accurate and up to date and is protected against loss, theft and unauthorised use or modification.

Whilst we take all reasonable steps to protect your personal information, we cannot guarantee the security of any personal information that we collect and accordingly, personal information you provide to us is provided at your own risk.

Access to your personal information

You have the right to access and request correction of any personal information held by Sanitarium concerning you, pursuant to the Privacy Act 2020. Your personal information will be collected and held by Sanitarium, 124 Pah Road, Royal Oak, Auckland, 1023, New Zealand. Any such requests should be made to [email protected].

Our website may provide links to other websites for your convenience and assistance. Please note that these websites may have different privacy policies. We are not responsible for any information that you divulge to these websites and how those websites or the organisations that own and manage those websites collect, use or disclose your personal information or that of any person you provide on those sites.

There are some circumstances in which we will not be in a position to require third parties to comply with this Policy. This includes for example, where you use Sanitarium’s websites to access other websites. We make every effort to only link to websites that share our standards and we endeavour to make sure that these links are safe for children. However, children should always check with a parent or guardian before clicking to any new websites.

Technical information

Each time you visit this website, our server collects some anonymous information, known as click-stream data, including the type of browser and system you are using, the address of the site you have come from and move to after your visit, the date and time of your visit, and your server’s IP address. We may collect this information for statistical purposes to find out how the website is used and navigated, including the number of hits, the frequency and duration of visits, most popular session times, etc. We may use this information to evaluate and improve our Sites’ performance.

A cookie is a piece of information that our web server may send to your computer when you visit this website. The cookie is stored on your computer, but does not identify you or give us any information about your computer. A cookie helps us to recognise you when you revisit our website and to co-ordinate your access to different pages on the website. Most Internet browsers allow you to erase cookies from your computer hard drive, to block all cookies, or to receive a warning before a cookie is stored.

Changes to Sanitarium’s Privacy Policy

Sanitarium may change this Policy from time to time. Changes to this Policy will be displayed on our websites. Any changes apply from the date the revised Policy is posted on Sanitarium’s websites. By continuing to use Sanitarium’s websites and services, you agree to the updated Policy. If you do not agree to any change, you should stop using Sanitarium’s websites and/or services.

We recommend that you routinely review this Policy.

Last updated: June 2024